The Sofa Company - Pasadena opened its doors in October and has already become one of the top furniture stores in the Old Town Pasadena area.  Transforming a historic site into a reinvigorated contemporary design, we tried to present our family of sofas in a new, modern, fun presentation.  Come on down to 100 W. Green St for a different type of furniture shopping experience.


The Historic "Paper Friend" Building

The Friend family, long associated with the paper industry and graphic arts in America, contracted the construction of the Friend Paper building in 1965. Designed by one of Pasadena's native sons, leading architect Whitney R. Smith, its architectural style is a union of Classicism and Modernism, termed New Formalism. Native river rock within the pre-cast concrete is an example of this type of architecture's use of traditional, rich materials.  


Renovation

In 2007, the new condos opened directly behind the historic building, but the Paper Friend building was still neglected and empty.  TSC found the retro architecture inspiring and imagined transforming the old shell into a new presence at the foot of these modern condos.  About 12 months later, TSC launched the new opening of 100 W Green St with an expanded building of 8000sq ft including a hot new loft that overlooks Old Town Pasadena.  With the Daily Grind on the corner and sharing the patio space, the Paper Friend building has finally come back to life and welcomes 100s of customers everyday!

Old Town Pasadena

Perfect place for upscale retail and restarant traffic.  The Friend Paper Building is located just one block south of Colorado Blvd. on the corner of Delacey and Green St.  This area of vibrant Old Pasadena is shared by many other prominent businesses such as Tiffany & Co., Twin Palms Restaurant, Kenneth Cole, and Abercrombie & Fitch.  Also, this prime location is situated less than 100 yards from the public parking garage on South Delacey Ave.

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